Mario is 1 of the biggest stars of the video games business and has grown to be something of a cultural phenomenon. Millions of individuals around the world can immediately recognise the Italian plumber and his popularity is still increasing while he enters his 4th decade as a video games superstar. It all began for the moustachioed Italian plumber in the arcade game Donkey Kong long ago in 1982. Since those early days he has starred in countless games on the NES, SNES and most recently the Wii. Super Mario Bros games are loved by folks of all ages and have sold an incredible number of copies around the globe helping to make Mario one of the initial heroes of the digital era. The game play of Super Mario Bros games has often been cloned but by no means improved upon. Since his first appearance in the video arcade game Donkey Kong to the latest 3D adventures on the Nintendo wii Super Mario Bros and Mario games just keep improving. These days Mario games can be played in 3D on the Nintendo wii console and his legions of devotees continues growing. Today it’s quite common for computer game characters to star in their own films with movies based on Resident Evil, Hitman and many others. Whilst every game character today seems to get their own movie it really is worth remembering that Mario was the very first video games character to appear on the silver screen . The film was a huge success and told the tale of Mario and also his brother Luigi saving Princess Daisy from King Koopa. It is tough to measure the effect that Mario has had on the world. One of the things he can undoubtedly be credited with is bringing game playing to the attention of a much broader audience and sparking a love of video games in huge numbers of people.